SoBe: A Crappy Prize

As I opened up a SoBe bottle, I found on the “1 in 12 scores” cap that I had “won” 3 free music downloads from buymusic.com. Prizes like this are usually a good find for me. In fact, any useful prize is wonderful. It also listed a phone number on the cap that I was instructed to call. I dialed, 1-800-569-7837, only to find that I had won nothing until I mailed the oddly-colored cap in to SoBe. Irritated, I contemplated this predicament. I’ve not only sent out 50 plus graduation announcements recently, but also thank you cards. Now I have to send in a stupid cap to get three MP3’s? Granted, postage is relatively cheap, but I think I might as well just buy from iTunes. I would rather do this so that I don’t fall into the marketing bear trap laid by buymusic.com and SoBe.

I’m still disappointed with SoBe, but I guess I’ll survive. A Buy One Get One Free Cap would have been better than this, but I guess I’ll have to survive without some free music. By the way, if any SoBe exec is reading this, I would like my Cooper Mini S you promised me.